Strategic Communication: Using traditional and social media, Knowesis builds effective and purpose-driven communication plans to reach select audiences and meet client goals. Our planning starts with the end in mind and includes measurements of performance and effectiveness. We develop a layered approach taking into consideration channel preferences for maximum impact. Our strategic communication plans present an integrated and seamless approach across applications, social media networks, and websites. Clear, consistent, and coordinated outreach ensures that messages drive awareness, engagement, and action.
Campaign Planning, Social Marketing: Using social marketing theories and industry best practices, Knowesis designs, develops, and deploys practical solutions to improve healthy behaviors, influence choices, and build health literacy. We start with understanding the change behavior, motivational factors, and baseline(d) current conditions that have been informed by applied research. From there we work closely with clients to develop a holistic campaign driving social change, with pre-determined evaluation metrics. This includes campaign collateral, media earned/paid for placement, consistent outreach efforts across a spectrum of channels, development of partnership, and collection of success stories to further amplify the intended outcomes.
Customer/Employee Engagement: We believe in the value of listening to our clients and their customers to build a trusting relationship. Understanding perspectives and what the customer values in a service or care experience can help inform process improvements, enhance better care, and drive healthier outcomes. We develop engagement surveys, analyze the data and environment, provide recommendations, and build strategies to assist our clients in better understanding their customers.
Change Management: Knowesis’ certified change management experts provide clients with change management plans to effectively guide organizations and teams from current state to a newly defined desired future state. We provide guidance on how best to prepare for change, implement change, manage resistance to change, communicate change, and mitigate the impacts of change on organizational elements and processes. We coach leaders on their role throughout the transformation, so that confidence, productivity, and regular business operations remain high. We provide best practices to organizations that operate in the environment of sustained change.
Leadership Messaging, Speech Writing: Knowesis provides writers to draft leadership messaging and speeches for busy executives. We work closely with clients to capture the tone, cadence, preferred language, and information content to craft a captivating narrative, appropriate for any occasion specified by the client.